The Bookworm Does: Logo Design


As a designer, or soon to be a designer for real, I wanted to share a little about what I do. I don’t often talk about the nitty gritty of designing, but I have to include a process guide in my portfolio, so I thought I’d write one here too! (Sorta) Because as bloggers, we are creative people! 
First! I’ll talk about what I use! I always work logos in Illustrator because it’s a vector based program.  You don’t want your logo to be in pixels, because then it’s really hard to scale bigger or smaller. 
First! I always start by sketching! I don’t like to just start right in Illustrator. Working in pencils always helps me think better and get a lot more ideas out on paper. But sometimes I end up just scribbling little illustrations too….
Second! I scan everything into illustrator for a base OR I just look at my sketchbook for inspiration and work solely in illustrator. I rarely if ever use something from my first round of sketching. 
Third! I ask someone for their opinion on which ones they think are the best or which ones need improving/should be tossed completely! From here I’ll pick about 4 or 6 to put on a final sheet to print out and stare at. It can be really hard to pick a final logo! 
It’s especially hard to pick a logo for yourself! I find it way easier to design logos for other people then I do when I have to design one for my own company/image! It took me ages to design my logo for my website and even the one for my blog! (Even though my blog logo is pretty simple, I really enjoy circle designs!) And don’t even get me started on my etsy shop logo…I haven’t even designed one yet because I’m so picky! 
What you do think? Do you guys like the design tips? Should I keep them going? Anyone have any questions, or something they’d like the see? I can use almost all of the Adobe software! (Lightroom, Photoshop, Illustrator, InDesign, and limited Dreamweaver!) I can even share illustration tips too! 

By Jess

A bookworm since the tender age of whenever I stopped chewing on books and started actually reading them. A cat-mom, graphic designer, and introvert originally from Pittsburgh, but now resides in the humid, hot, state of Texas. Cheers!